Andrew Coco

Senior Director of Web Strategy · Peacock / NBCUniversal

Building growth systems
for the next era
of discovery.

I lead web strategy, SEO, AI discovery, and experimentation programs that grow audiences and drive subscription growth at scale.

Andrew Coco, Senior Director of Web Strategy at Peacock and NBCUniversal

About

I'm a growth and web strategy leader who thinks about owned web as a competitive acquisition surface — not just a destination. My work connects search visibility, AI-driven discovery, experimentation, and conversion into a coherent system for growing subscription audiences.

At Peacock and NBCUniversal, I lead strategy across SEO, AI discovery, acquisition landing experiences, and CRO — with a focus on durable, owned growth rather than purely paid channels. I'm particularly interested in how media companies adapt to shifting discovery environments while maintaining direct audience relationships.

My background spans technical SEO, editorial ecosystems, experimentation frameworks, and product-minded web strategy. I think of myself as a strategist who happens to understand search deeply — not the other way around.

Focus Areas

  • Web Strategy

    Owned web as a growth and acquisition surface. Architecture, experience, and strategy aligned to business outcomes.

  • SEO & AI Discovery

    Organic search and generative engine visibility. Building content and technical systems that perform across traditional and AI-powered discovery.

  • Experimentation & CRO

    A/B testing and conversion systems that compound over time. Treating experimentation as an operating discipline, not a one-off tactic.

  • Subscription Growth

    Acquisition funnel strategy for media and subscription products. From discovery to trial to loyal subscriber.

  • Acquisition Surfaces

    Designing and optimizing the landing experiences, editorial surfaces, and owned channels that convert attention into audience.

  • Growth Systems

    Cross-functional programs that connect search, content, product, and analytics into scalable, measurable growth engines.

What I'm Thinking About

Topics I'm actively working through — some will become essays, frameworks, or talks.

  • AI search as the next discovery layer — and what it means for owned web strategy
  • Why experimentation is a growth operating system, not a testing function
  • The changing role of SEO in a world where AI answers before users click
  • How media companies should think about acquisition surfaces beyond paid channels
  • Why owned web still matters in subscription growth
  • Visibility across Google, AI assistants, YouTube, Reddit, and owned platforms

Background

Current
Senior Director, Web Strategy Peacock / NBCUniversal

Leading web strategy, SEO, AI discovery, acquisition landing experiences, and experimentation programs across Peacock and NBCUniversal properties.

My career has been built at the intersection of search, editorial, and growth — working across media, subscription, and digital product environments. I've led technical SEO programs, built experimentation frameworks from the ground up, and developed acquisition strategies for some of the largest media brands in the country.

Get in Touch

Open to conversations about web strategy, AI discovery, media growth, and the future of owned web.

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